Feature Articles
WIA Profile: Tori Titus-McCrobie
What happens in paradise, stays in paradise — and Tori Titus-McCrobie won’t be leaving her tropical island of career perfection anytime soon, as the longtime sales director has found her bliss selling lubricants, sex toys and condoms to fantastic folks.
Bonner Trading USA's Ian Kulp Shares His Ambitions for BSwish, Zini Brands
Last year saw the launch of Bonner Trading USA, with Jerome Bensimon, formerly of Satisfyer, at the company’s helm. With the recent addition of Ian Kulp as global sales and marketing director, the company has increased its presence in the U.S. and abroad with new distribution deals and the acquisition of pleasure brands BSwish and Zini.
Xgen Products CEO Andy Green Reflects on Company's 15 Years
Reflecting upon the past 15 years, during which XGEN Products grew from a relatively small distributor into a multi-brand manufacturer with 20 of its own brands and 3,000 items it sells worldwide, CEO Andy Green’s expression is nearly one of disbelief.
A Guide to Sustainable Pleasure Product Merchandising
Sustainable practices are no longer merely an option for the pleasure industry, but an imperative response to consumer expectations. Just as in other sectors, the resounding call for sustainability has reached unprecedented levels.
Retailer Tips for STI Awareness Month
Adult retail isn’t all fun and flirty games. We love helping folks navigate pleasure and desire for themselves and with their partners, but brick-and-mortar staff are also on the front lines for myriad educational opportunities — especially in April, which is Sexually Transmitted Infections Awareness Month.
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
WIA Profile: Ruth Arceo
In the beginning, all Ruth Arceo knew was that she dreamed of being a buyer — but when the opportunity presented itself for a career in the adult world, she found she’d struck it rich. Arceo is the lucky lady who gets to pick and choose how to line the shelves at The Pleasure Chest in West Hollywood, California.
CalExotics Founder and CEO Susan Colvin Reflects on Brand's 30-Year Legacy
Thirty years ago, back when there were only hard plastic sex toys in tan and black, Susan Colvin had a vision of what sex toys could be. And so she set out to create her own company, California Exotic Novelties, which for three decades has been a pioneer, continually reimagining and expanding the pleasure products market.
How to Sell Shoppers on Water-Friendly Toys
From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration.
Why BDSM Furniture and Sex Machines Make an Ideal Match
For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.
Tips for Boosting Ecommerce Revenue With Behavioral Insights
At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.
A Look at the Do's and Don'ts of Gift-With-Purchase Promos
Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?
Tips for Navigating a Completely Remote Job in Sexual Wellness
Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.
Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch
With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.
WIA Profile: Sarah Franson
When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.
Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission
Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.
Honey Play Box's Joreail Armstrong Reflects on Company's Growth
Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.